A cash cow is not being milked

I have come across few Englishmen (of either sex) who have even heard of the major cities in the Midwest, and even fewer who have actually been there. Views of America are taken from the perspective of visits to NY-LA with occasional additions of the Orlando-Las Vegas vacation set. It seems obvious to me that if an Englishman can so clearly be distinguished as “northern” and different in both accent and attitude at a distance of 200 miles from London to Leeds, that a Midwesterner is clearly not a New Yorker (800 miles from NY to Chicago) or even more seriously, a Midwesterner is not a west coast-er (2000 miles Chicago to LA). Being lumped into an identity of “American” without any awareness of the diversity behind this appellation is something I find frustrating at times. But even more intriguing is this: just think of the tourism dollars being wasted if a country full of enthusiastic travelers is generally unaware of the beauty, both natural and built, of the “fly-over zone” in the middle of the country. What are the advertizing gurus at the “Mall of America” doing if a country full of shoppers are unaware of its existence while otherwise determined to believe America is mecca for cheap clothing? I realize as I type this, that when traveling in the US, a Midwestern origin nearly always results in a mention of the MoA, and in six months in Britain it has not once been mentioned. Now there’s an economic opportunity being wasted by the usually opportunist American capitalists.

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3 responses to “A cash cow is not being milked

  1. Maybe they need to stress the “no tax on clothing in Minnesota” issue. But I’m not a big fan of shopping at the Mall of America anyway – there’s a certain ambiance in downtown shopping that the Bloomington monstrosity lacks.

  2. notfromaroundhere

    Of course the same week I wrote this I did manage to run across someone in England who had not only heard of MN but was, when I met her, wearing clothes AND shoes purchased at the MoA… in my defense, she had an American mother/English father situation and so was not 100% in the “classic native English” category.

  3. I’d never heard of it till I moved Stateside.

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